Dr. Whony Rofianto, S.T., M.Si




Department :

Management

Office :

STIE Indonesia Banking School

Email :

rofianto@ibs.ac.id

Education

  1. Doctor in Marketing, University of Indonesia, Depok, 2014.
  2. M.Si in Marketing, University of Indonesia, Depok, 2004
  3. S.T. in Mechanical Engineering, Bandung Institute of Technology, Bandung, 2001.

  1. Digital Marketing
  2. Higher Education Marketing
  1. Faculty Member, Indonesia Banking School, Jakarta, (2004 – Present)
  2. Lecturer, Graduate School of Management, University of Indonesia, Depok (2013 – Present).
  3. Trainer & Consultant, Edukasindo Utama, Bekasi, (2011 – Present)
  4. Faculty Member, STEKPI, Jakarta, (2004 – 2005)
  5. Engineer, PT. Kenari Mobil Surya, Jakarta, (2001 – 2003)

Research

Poerwokoesoemo, A., Nuraya, A. S., Wijaya, E., Veterina, I., & Rofianto, W. (2015). Konvergensi Sistem Pembayaran Sebagai Kunci Sukses Gerakan Nasional Non Tunai. Working Paper on Lomba Karya Tulis Bank Indonesia -Campus Knowledge Competition 2015.

Rofianto, W., Khodir, M. & Tambariki, C. (2015). Efektivitas Peringatan Bergambar pada Kemasan sebagai Upaya Mereduksi Tingkat Konsumsi Rokok. Proceedings of Conference on Communication and New Media Studies 20I5.Tangerang, Indonesia.

Rofianto, W. (2015). Kualitas Layanan Sebagai Pendorong Kepuasan Pelanggan dan Word-Of-Mouth Pada Konteks Pendidikan Tinggi. Proceedings of The 1st National Conference on Business, Management, and Accounting. Tangerang, Indonesia.

Rofianto, W. (2014). "Value-in-use" As the Driver of Participative Behavior and the Implications on Brand Loyalty: A Research on the Virtual Brand Communities in Indonesia. Doctoral Dissertation, Graduate School of Management, Universitas Indonesia, Depok.

Rofianto, W. (2013). Faktor Penggerak Partisipasi pada Komunitas Merek Virtual. Jurnal Ilmu Manajemen dan Ekonomika, 6 (1), 17-26.

Rofianto, W. (2013). Functional Values, Lurking Behavior and Brand Loyalty. Proceedings of The International Conference on New Media Studies 2013. Tangerang, Indonesia.

Rofianto, W. (2005). Keinginan Membeli Secara Online: Suatu Telaah pada Beberapa Mailing List Indonesia. Jurnal Keuangan dan Perbankan1 (2).
Susilo, W. D., Rofianto, W. & Awirya, A. A. (2004). Factor Affecting High School Students’ Selection of Higher Education Institution. National Conference on Business Management Business Practice: Between Theory and Reality.

Putriya. A. R. & Rofianto, W. (2004). Analisis Preferensi Konsumen Terhadap Produk Telepon Seluler. Jurnal Keuangan dan Perbankan1 (1)



Contact Email : rofianto@ibs.ac.id

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